How Load Time Affects Sales

25 Jul

load time affects sales

Reducing your website’s load time can have a surprisingly drastic impact on your bottom line. According to Kissmetrics, speed is a killer. 79% of web shoppers won’t buy again if they have trouble with your website’s performance. So how can you reduce your page load time and improve your sales?

One of the biggest contributors to slow page load times is hosting large videos on your site. Luckily there are a number of ways to display video on your website without huge video files ruining your page load time.

Compress your video files before uploading 

Compressing your video files first before uploading them to your site can drastically improve the time it takes for your page to load. The smaller your video file, the faster your load time will be.

To get your files as small as possible without losing any of their visual quality, you’ll want to compress and convert them for Web use via the Clipchamp app.

1. Head over to clipchamp.com to compress your video files

Select or drag and drop the video file you want to compress for your website into the box.

optimise video for web

2. Optimise your video for web.

Select the Web option for the best settings to optimise your video for web use. Changing the quality, resolution and format to your preferred settings can ensure that your video stays in high quality.

load times affect sales

3. Compress your video

After your video finishes compressing, you can upload your video to your website and know that the file will not reduce your page load time!

optimise video web

You can also upload directly to YouTube or Vimeo here, which brings me to my next point…

Host your video elsewhere

By hosting your video on YouTube or Vimeo and embedding it into your website, you can drastically reduce the time it takes for your page to load. Follow the above steps for the fastest way to upload your videos to those platforms.

Need convincing?

Take a look at the 6 reasons presented in the infographic below to learn more about the benefits of optimising page load time.

load-affects-sales

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